SokJok’s advocacy just as it is defined in being “on the assumption of a collective set of values and common good on behalf of another” sets its’ philosophy to work in making a difference in communities. If the overall retail expenses are reduced by creating an online retail store and sales are generated by offering opportunities to students interested in business by offering them commission incentives; then the additional costs can be put forth to help make a difference in those charities, fundraisers, school programs, and sports teams that need this added support.